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Sunday, March 04, 2007

Small Business Web Design

If you're a freelance web designer, newbie or not, you have probably created websites for small businesses. Although web design and web development is a specific field and service, building a website for a small business and building a website for a large corporation are two very different animals.

What's good about small business web design?

Designing a website for a small business is a good idea for:

  • New Web Designers
  • Individual Freelance Web Designers
  • Companies that have the means to create websites very quick using templates and systematic methods...Programming with a dynamic web programming language like PHP/MySQL.
Small businesses do not always have the resources aka funds to support an entire web campaign for their business. Especially because it's difficult to put a price and return on investment number on marketing services that involve the web. If you're a web designer who takes a lot of pride in your designs and strives to work on highly intricate, websites with web 2.0 usability and design and only want to create beautiful, perfect, detailed websites...Small business web design probably isn't for you.

ARTICLE CONTINUES BELOW



Why Not?

Because you are going to have to weigh in the amount of time you're spending on the website and the amount of money you're getting paid. It is sometimes difficult to lower the quality of your work just to get a web design finished and submit to a client.

So, What do I do?

You will have to find a happy medium between pleasing your client and pleasing yourself. While this lesson applies to web design within all industries and all business sizes, it is important to really concentrate on your client, your means and your goals when working with small businesses. If the small business can't afford to pay for anything more than a static website with basic information on their company, even if you know they would benefit from a more detailed web identity, you will have to push this intuition to the back burner and get proper payment for your skills and the work you put into their site.

Good luck dealing with small businesses, it aint easy!

Posted by Christina_Media at 5:03 PM

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Google Gives Back: Essential Web Master Tools



I came down prety hard on Google in a recent post on my Technology News Blog If you want to view the article, Sentenced to Life Behind Google I decided I would talk about some of the great things that Google does offer Web Masters, that are essential and incredibly useful. First of all, their Adwords program is not only great for advertisers, it is also an incredible way for web site owners to market their own websites. The Adsense program allows you to set prices on specific keywords, choose the websites you advertise on, and allows complete control over the display of the ad. Also, you can count on Google to ensure the quality and reliablity of their advertisers. If you have money to invest in website marketing or promotion, I would highly recommend using Google Adwords to market your website. If you want to purchase Adwords ad space and watch your user base triple in size, thus increasing profit.

Now that we're talking about website marketing, let me move on to Google Adsense. There has been a lot of talk about Google Adsense, and their competitors. One thing I've heard is that users are so familiar with Google Ads and their format, that they are programmed to just kind of skim over them. But, Google Adsense allows the webmaster to completely customize the format, color and layout. So, this shouldn't really be the issue. The other argument is that Google Adsense doesn't payout as high as the competitors. But, if you're serious about making money with ads, the 2 cents you receive more from a competitor is not worth the sloppy ad displays they have. Google Adsense, without a doubt, displays the most relevant, essential and quality links compare to their competitors. This is because they can, they have the money, the experience and the means with which to provide their customers with the highest quality Advertising methods. If you want to is the answer.

Alright, on to the fun stuff! Google's Toolbar is AMAZING! The newest version out allows webmasters to view CSS, HTML Code, Form information, Site Ranking and a whole lot more. If you consider yourself a web privy individual, web master, or simply curious internet geek like me (well...I'm all three) You should be packing the toolbar in your belt. The is the only way to go for web browsing, mastering or discovering.

The Google Pack is another nifty offering handed to us by our master, Google.com. It's an entire package of lite, fluffy magic that will ensure safer browsing, and efficient web mastering.

Hope that was useful! Any website designer should understand these four essential Google tools like the back of their hand: Google Adsense, Google Adwords, Google Toolbar, and Google Pack