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Friday, November 16, 2007

Business Web 2.0 Site Design Inspiration

Are you a Web 2.0 website designer/developer? Only like to visit websites that look like Digg.com and Sitepoint.com? Well, I bet is very hard for you to find inspiration when designing websites for businesses!

It's always difficult to explain to business owners why the early 90's style website design is no longer considered, "Good." Most of the time they don't understand why and want a websites with flashy blinking graphics, tables and a lot of pictures. But, there are ways to influence their decision and integrating proper business website design with your own Web 2.0 style design techniques. After all, as a web designer it's not only your job to design the site, it's to make the client happy and that does involve some critical thinking and yes, even a little "sales" ability.

1. Use inspiration from other website designers who have nailed it. There are website designs that still make my jaw drop. Not because they're incredibly good, either. It's because I can truly see how they made the client happy but also integrated newer, pure CSS, XHTML compliant oozing with Web 2.0 style.

2. Show the client some of their competitors with the website design that is cleaner and more up to standards. Let them see for themselves why usability is important and why a cluttered (ugly) websites are not considered the norm.

To find inspiration for your Web 2.0 website design and to find some actual business website designs to show your potential clients check out: CSS Beauty Gallery

They have their top web designs separated by industry, so you can find actual business websites that are still showing off that up to date Web 2.0 style.

Also, check out Websitenabox.com if you would like a website design that meets these standards, your budget and your needs!


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Google Gives Back: Essential Web Master Tools



I came down prety hard on Google in a recent post on my Technology News Blog If you want to view the article, Sentenced to Life Behind Google I decided I would talk about some of the great things that Google does offer Web Masters, that are essential and incredibly useful. First of all, their Adwords program is not only great for advertisers, it is also an incredible way for web site owners to market their own websites. The Adsense program allows you to set prices on specific keywords, choose the websites you advertise on, and allows complete control over the display of the ad. Also, you can count on Google to ensure the quality and reliablity of their advertisers. If you have money to invest in website marketing or promotion, I would highly recommend using Google Adwords to market your website. If you want to purchase Adwords ad space and watch your user base triple in size, thus increasing profit.

Now that we're talking about website marketing, let me move on to Google Adsense. There has been a lot of talk about Google Adsense, and their competitors. One thing I've heard is that users are so familiar with Google Ads and their format, that they are programmed to just kind of skim over them. But, Google Adsense allows the webmaster to completely customize the format, color and layout. So, this shouldn't really be the issue. The other argument is that Google Adsense doesn't payout as high as the competitors. But, if you're serious about making money with ads, the 2 cents you receive more from a competitor is not worth the sloppy ad displays they have. Google Adsense, without a doubt, displays the most relevant, essential and quality links compare to their competitors. This is because they can, they have the money, the experience and the means with which to provide their customers with the highest quality Advertising methods. If you want to is the answer.

Alright, on to the fun stuff! Google's Toolbar is AMAZING! The newest version out allows webmasters to view CSS, HTML Code, Form information, Site Ranking and a whole lot more. If you consider yourself a web privy individual, web master, or simply curious internet geek like me (well...I'm all three) You should be packing the toolbar in your belt. The is the only way to go for web browsing, mastering or discovering.

The Google Pack is another nifty offering handed to us by our master, Google.com. It's an entire package of lite, fluffy magic that will ensure safer browsing, and efficient web mastering.

Hope that was useful! Any website designer should understand these four essential Google tools like the back of their hand: Google Adsense, Google Adwords, Google Toolbar, and Google Pack